Oui are inspired by women , they create collections tailor-made to suit their fascinating personalities, down to the very last detail. Their style is serene and unique. Fashionable, full of joie-de-vivre and effortlessly stylish, a perfect match for the uncompromising individuality of the Oui woman. Today's Oui woman loves being a woman and expresses this with her clothes – naturally and confidently. Oui fashion lets her live out this feeling. Fashion that is always a little bit different but always true to itself. Distinctive and unique.

From selecting fabrics to decoration, they draw on the necessary experience, the best knowledge and considerable attention to detail to create contemporary designs that won’t ever date and will always feel relevant. Favourite pieces that bring joy over and over again and compliment every woman’s style. Passion you can feel. A feeling that comes across. That's what makes the difference for Oui.

Fashion for them is playful, colourful and innovative. It is extravagant and ignores the norms. Women who wear their clothes are confident, candid and have their own style. They don’t follow rules, are open-minded and have an outgoing attitude. Their keywords KNIT . PRINT . LOVE stand for knitwear that celebrates craftsmanship to the full, unique prints that are playful and exclusive and our love for everything we do and what we do best – creating new fashion – always made with Love.